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In 1978, we had a plan to work in a friendly environment where our guests would be welcomed and always feel comfortable; one that offered quality food at value prices. We wanted to serve food quickly, but not serve fast food. We wanted to serve popular and common food (after all, what's more common than a burger in the USA?) but prepare it in an uncommon way -- with special attention to quality and selection. We wanted our guests to have plenty of fresh choices when it came to condiments. We wanted a place we could be proud of and where we would make lots of new friends. Little did we know back then that what we were creating was the model for a national franchise!